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4th Time’s A Charm (2026)

Promotional Video, 6x 30 second assets

Director. Mim Soraya Ghali & Emily Seif
Producers. Nick Ghabrial & Nile Run Club
Colab. Ultra Football
DOP. Laura Baron
LX. Louis Corvini
Styling. Chris Georges
Accessories. Elariara Ramzy
Production Assists.
Edited by. Emily Seif & Mim Soraya Ghali

Starring (in order)
Hass
gina Michael
Emad, Bishay & Joseph Ghali
Chantelle
Rahma & Adam
Tilly & Xander Ghabrial, & Inas Ramzy

Special thanks to Dimitri Panotis & family and Sharegear for the equipment.

4th Time’s A Charm is a vibrant and chaotic portrait of Egyptian football culture, where devotion to the game runs deeper than fandom. Created in collaboration between Ultra Football and Nile Run Club, the film blends intimate vignettes of everyday Egyptian life with the energy and passion surrounding the game. It is set within an unconventional Egyptian household on the brink of constant havoc, exploring the individual worlds of its diasporic cast as their lives are interrupted—and united—by their love of football.
Through comedy, colour, and everyday chaos, 4th Time’s A Charm captures how, for a brief moment, the game dissolves stops the chaos and brings everyone together.